
The Design Way: Intentional Change in an Unpredictable World
English | 2012 | ISBN: 0262018179 | ISBN-13: 9780262018173 | 296 pages | PDF | 8,2 MB
Humans did not discover fire--they designed it. Design is not defined by software programs, blueprints, or font choice. When we create new things--technologies, organizations, processes, systems, environments, ways of thinking--we engage in design.
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